Email marketing is a simple yet effective way to reach contact in the digital age. This article is a comparison between traditional email and computer-generated content.
When Should You Email me?
When should you email me? Emails can be sent at any time, but some times are better than others for sending emails. Here are four times when email marketing is typically considered to be effective:
- After a sale – When a customer has already made a purchase from you, an email can remind them of your product or service and encourage them to return for additional purchases in the near future.
- Before important announcements – Email newsletters or other pre-release notifications can keep your customers up-to-date on new products or services as they’re being developed. This gives them the incentive to buy before the public release and gives you valuable feedback about what’s working and what needs improvement–before it hits the market.
- During peak season – In high-traffic areas, such as shopping malls during the holiday season, communicating with customers via email can increase conversion rates by capturing sales leads before they walk away. Additionally, grabbing customer loyalty through timely customer service inquiries can keep them coming back throughout the year (even during slower periods).
- Whenever important changes occur – When there’s an update to your product or service, an email blast may be necessary to let your customers know and solicit their feedback. Notifying current customers of upcoming upgrades or changes helps retain them and boosts satisfaction ratings–important metrics in making repeat business decisions.
Stages of the Online Marketing Journey
- Get familiar with the platform:
The first step in any online marketing journey is getting comfortable with the platform. Make sure to understand how to use the tools and features offered by your chosen platform, and familiarize yourself with the terminology and concepts associated with it. This will help you plan and execute successful campaigns more effectively.
- Set up a campaign:
Once you’re comfortable with your chosen platform, it’s time to set up a campaign. Begin by creating a campaign persona (or “character”), which will represent the kind of customer you’re targeting with your ads. Don’t forget about keywords! An essential part of any effective online marketing strategy is choosing relevant keywords that people might use when searching for information related to your products or services. - Go live:
Now it’s time to launch your campaign live! Start by publishing one or more blog posts related to your chosen topic that include embedded ads (if applicable). Be sure to provide valuable content that will entice readers into clicking through; after all, drawing in clicks is how you convert website visitors into leads and then customers. And finally, be sure to continuously optimize your campaign by adjusting your bids and ad images as needed. - Evaluate and adjust:
Once your campaign goes live, be prepared for it to take some hits. Expect an influx of traffic at first, followed by a sustained period of lower activity as people try to figure out what you’re all about. Don’t get discouraged, though—adjust your strategy accordingly and keep testing different angles and content pieces until you find something that resonates with your target audience. Then stick with it! - Celebrate success:
When your campaign starts to pay off, celebrate! This is a sign that you’ve successfully converted website visitors into leads and customers, so make the most of it by taking advantage of the valuable insights generated by Google Analytics (which most platforms now offer) and other tracking tools. Use these results to fine-tune future campaigns, make better decisions about which keywords to use, or tweak your overall marketing strategy in general.
Personalization and Segmentation
Email marketing is a great way to connect with customers and keep them updated on your latest product offerings or updates. By personalizing your email content, you can reach out to more subscribers and increase the likelihood of them becoming customers.
You also want to segment your email list in order to target the right people with the right message. For example, you could send an email update to all existing customers on Monday morning, but send an email blast to new customers Wednesday night…this will ensure that only new customers see the message and that your current customer base isn’t bombarded with too many emails. There are numerous ways to segment your email list and get personalized results – use these tips as a starting point:
Eliminate Duplicate Messages
One way to improve your deliverability and segmentation is by eliminating duplicate messages. Studies have shown that up to 50% of emails are misspelt or duplicated, which can cause users to unsubscribe from unnecessary messages. To reduce the chances of this happening, use autoresponder rules and filters to automatically delete any duplicate messages before they reach recipients’ inboxes.
Create Customtemplates for Each Newsletter
Another way to improve deliverability is by creating custom templates for each newsletter you send. This will help you save time by not having to create individualized messages for each individual newsletter mailing. Instead, you can use pre-written templates that conform closely to industry standards and make it easier for you to keep your newsletters consistent.
Target Segmented Clicks with Landing Pages
To increase the likelihood that subscribers will take action after clicking an email message, you can create targeted landing pages. These pages will outline specific product or service offers and ask subscribers to complete a short form in order to receive more information or sign up. By targeting your landing pages specifically, you can ensure that only the right people see your messages and that they’re motivated to take the next step – this is often a key factor in conversions.
The Anatomy of an Email Campaign
The anatomy of an email campaign is generally as follows:
- Planning – Before starting an email campaign, you need to have a plan in place. This includes thinking about what you want to achieve, who your target audience is, and what questions you need to answer.
- Development – Once you have a plan, the development stage involves creating the content for your campaigns and drafting the relevant emails.
- Testing – Once the emails are ready, it’s important to test them before sending them out to your target audience. This will ensure that they’re optimised for conversion and are received in a positive way.
- Execution – After testing, it’s finally time to send out the emails! You’ll need to keep track of which emails were sent out and which were successful in achieving their objectives.
Offer Analysis
Email marketing is one of the most cost-effective ways to reach and engage customers. It’s also one of the least intrusive means of communication, which makes it a great choice for companies with small customer bases. Here’s a complete guide to email marketing that will help you get started, measure your success, and optimize your campaigns.