Email marketing’s strength is that it reaches your ideal audience at the right time – with a chance to buy now, request information, or otherwise encourage action. If you don’t have an email mailing list in place, then that means you’ll be competing against blogs and other businesses for attention. So what are some ways that email marketing can help your website grow?
Why is Email Marketing A Necessity for Bloggers?
Email marketing is a great way to reach out to potential customers and drive engagement. Not only does it allow you to keep in touch with your current followers, but it also allows you to attract new ones. When you send emails that are relevant to your followers’ interests, they’re more likely to open and respond to them.
By using email newsletters, you can also promote upcoming blog posts or events, keep your followers up-to-date on the latest news and information, and even give them exclusive offers. In short, email marketing is a great way to increase website traffic and engagement rates.
Types of Emails
Email marketing is one of the most effective ways to connect with your audience. It’s a great way to stay in touch, get feedback, and build relationships with your followers.
There are three main types of emails you can send regular challenges, exclusives, and invitations.
Regular Challenges: Send out a challenge each week so that your audience can complete winning something cool. This can be anything from an ebook subscription to a discount on your next product.
Exclusives: Offer an exclusive offer only to those who open your email. This could be a free report, access to a private blog forum, or other valuable content.
Invitations: Invite your followers to join you for a special event or participate in a survey. This will give you the opportunity to gather valuable data and interact with your readers at a deeper level.
Understanding the Metrics You Need to Evaluate Your Demographic Online
With nearly 6000 blog posts published each day, it can be easy to overlook what your readers are really looking for: content that is valuable and engaging.
To help you identify the right marketing metrics to track, here are four key demographics that you need to keep in mind when evaluating your blog’s performance:
- Your Early adopters- The first 5%, or 500, of your readers are most likely to be early adopters of new technology, trends and ideas. They’re also more likely to influence their friends and colleagues when it comes to what they read online. By tracking how many people visit your blog from different parts of the web (desktop, tablet, mobile), you can ensure that you’re providing the quality content that these loyal readers expect.
- Your Engagement Rate- This metric reflects how often people leave comments on your posts and interact with other bloggers in the comments section. It’s a great indication of whether or not you’re building a community around your blog and engaging with your readers on a regular basis. If you see a significant drop in engagement rates over time, it may be time to reconsider some of your blog post strategies and reassess what’s resonating with your audience.
- What Content Resonates With Your Readers- Are people bookmarking your posts? Sharing them on social media? If so, make sure that the content is relevant to their interests and provides value for their time. The best way to measure this is by using Google Analytics to track clicks, impressions and shares from your blog posts.
- Engagement Rate Across Different Platforms- Do people read your blog on desktop, tablet or mobile? Tracking engagement rates for each platform can help you better understand which content is most valuable and engaging to your readers. This information can help you tweak your post strategies to optimize results across all devices.
Ways to Generate Leads from a Blog
Email marketing is one of the most powerful ways to generate leads for any blogger. By taking advantage of email marketing, you can reach a large number of potential customers who are interested in what you have to say. Here are three ways to generate leads from email marketing:
- Send Out Announcements: One way to generate leads from email marketing is to send out announcements about new blog content, upcoming events, and other news related to your business. This will keep your subscribers informed and allow you to build relationships with them over time.
- Run A Contest: Another way to generate leads from email marketing is to run a contest. This will give you the opportunity to score prizes and connect with new customers in a fun way. You can also use contests as an opportunity to learn more about your subscriber’s needs and interests.
- Generate Leads From Data Collection: One final way to generate leads from email marketing is by collecting data from your subscribers through surveys or questionnaires. This information can be used to improve your blog content and target future advertising campaigns accordingly.
Examples of Successful Email Campaigns
There are a lot of different ways to measure the effectiveness of an email campaign, but the most common metric is open. An email that’s opened by a recipient represents think positive interaction with your message.
According to research reported by The Campaigns Report, open rates average around 25-30%, so it’s essential that each email in your campaign is reaching your intended audience.
Some key tactics for increasing your open rates are:
1) Make sure your subject line captures the reader’s attention. A catchy phrase or headline will make people more likely to open and read your email.
2) Use clear and organized content. Keep your text easy to read and free from clutter – white space is valuable for real estate on someone’s screen! And use headings that were appropriate for the organization and easier reading. People skim emails – if yours looks cluttered and busy, they may quickly move on to the next one.
3) Use relevant images and videos. They can add impact and promote engagement – so make sure they match the tone of the rest of your content! A well-designed multimedia campaign can also boost open rates significantly. Videos have even been shown to improve click-through rates (CTRs). So don’t hesitate to experiment with creative visuals if they help increase readership and engagement levels overall…including those pesky open rates! 🙂